Where does the commercial interest for Coby White lie with the looming night project?

Whether it’s the ongoing talk of Rudy Gobert’s interest or questionable news about Zach LaVine’s free agency, it’s been hard to decide how much weight to give certain Bulls rumors.

Arturas Karnisovas has been one of the most aggressive and unpredictable front office leaders since taking over the franchise in 2020. He has demonstrated a commitment to quickly making the Bulls a more competitive unit, blasting the pre-existing roster to the point where only two GarPax scheme players wore a Bulls uniform last season. While one of those players – Zach LaVine – is expected to sign with the organization again this summer, the other may be on another team as soon as Thursday night.

Coby White’s future with the Bulls has become much more uncertain this season after another inconsistent campaign. Not only did he struggle to have the kind of impact fans wanted to see as a top scorer off the bench, but rookie Ayo Dosunmu showed tremendous promise. Lonzo Ball and Alex Caruso are also tied to the franchise for several more seasons, putting White’s future role in a strange place, especially as he heads into the final year of his rookie contract.

That being the case, one of the more popular rumors about the Bulls in recent weeks has been that White may be on the move. Many believe a deal could fail as soon as draft night, when the front office might try to bundle White along with choice # 1. 18 (it’s unclear if it would be for a move up or for a veteran resource).

When we consider that the bulls should have limited spending power this summer, there is no doubt that this trade could be the best way to add an impactful player to this winning list. However, it is questionable whether White’s value is high enough to help get the kind of return the Bulls want.

The Bulls have explored trading options using this choice and are also rumored to be buying the former Coby White lottery pick, although the market for its services does not appear to be the strongest, ”Woo wrote in a recent draft.

Talk about a buzzkill.

White is coming off a career record of 38.5% from behind the arc, which I imagine he would earn at least some interest. But the fact that he’ll soon be ready for a payday and a disappointing 12.7-point average (while playing below-average defense) probably has teams wary of giving up too much to acquire him. Battling teams, in particular, may not see themselves as the right team to risk the 22-year-old, who shot a dismal 33.3% from the field in the playoffs in just 19.6 minutes per game.

However, we’re talking about an extremely young talent who has been widely considered one of the top 10 picks in a strong draft class of 2019. The potential for him to develop into a sixth man and a reliable shooter is there, and who can say that the potential isn’t enough for a team to make a last-second deal on draft night (especially if they have the safety blanket of choice # 18)?

While Woo reported a relatively weak market, Sun-Times’ Joe Cowley still wrote that the teams picked up the phone to ask about White:

So while an NBA source told the Sun-Times it was known that several calls had been made about the availability of a draft day trade for guard Coby White, the unknown until Wednesday remained the Bulls response.

We never know how rival teams think. Some might see white as a better option than what’s left on their table Thursday night, and others might always see white and the number 18 as a great deal, but they wanted to keep their leverage as long as possible. That’s the problem with the NBA Draft: we never know how things are going to go until … well … they play.

At the end of the day, not necessarily want see White go, but the Bulls have limited resources when it comes to bolstering this roster. If shifting his potential can make the team gain a more immediate player, it’s probably a deal worth doing.

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