NHL, NHLPA partner on the official NFT licensing agreement

Sweet, a non-fungible token distribution platform (NFT), is now the official NFT partner and marketplace for digital collectibles of the NHL, NHL Players’ Association, and NHL Alumni Association in one of the largest licensing deals in the history of the championship.

With a planned launch at the start of the 2022-23 NHL season, the multi-year partnership is the first to bring together the NHL, NHLPA and NHLAA to offer NFT using current and archival video moments and collectibles. They will feature teams and players from all over the NHL.

Sweet is building a standalone NHL market for NFT, trying to reach the collectible market and fans looking to access a variety of hockey experiences through tokens.

“The decision that we really made go with Sweet was their willingness to create something specific to the NHL and our fans, rather than connecting us to a multi-sport market,” Dave Lehanski, NHL executive vice president of development. business and innovation, he told ESPN. “Everything past, present and future is on the table and in an established market”.

This includes past and present player NFTs, as this is a full partnership between the NHL and its player associations.

“We look forward to partnering with Sweet to promote our game like never before, giving fans the ability to collect their favorite player moments and interact with players and fellow fans in a whole new way. “said Mathieu Schneider, assistant to the executive director of the NHLPA.

Lehanski acknowledged that “some people may say it took too long” to get into the NFT space, but he disagreed that it was a disadvantage for the NHL.

“If we had done something when everyone said we should do something, we would not have been able to think long term, we would not have been able to see what else everyone had done. We would be better prepared than some of the entities that entered a year ago, “he said.

This includes the ability to adapt to the volatility of the NFT market, as well as the skepticism that surrounds it.

“For the people who say ‘ah, NFT’, we don’t believe it. We spend a lot of time talking to people in space and they say the same thing: there will be short term volatility but long term NFT will absolutely be here and they will be a means. viable for creating consumer products, “he said.

Among the NFT innovations planned for the NHL, NHLPA and NHLAA: special packages, gamified collection experiences, 3D interactive trophy rooms where users can showcase their collections and dynamic NFTs designed to change based on current team data, as well as missions and challenges that increase fan engagement through their collectability.

Tom Mizzone, CEO of Sweet, said in a statement: “We are honored to partner for an industry first launch with a world-renowned organization such as the NHL. Working closely with the League and Associations, we have curated some visually stunning moments full of action, leveraging in-play gamification to create a truly engaging and unique relationship between collectibles and experiences. “


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