Meet the Brazilian who hosted Metaverse Fashion Week at Decentraland

Giovanna Graziosi Casimiro: “Decentraland is a digital world on a decentralized blockchain and managed by customers”

It was launched in February 2020 as a platform that enables gamers to work together, create, promote and purchase objects. cryptocurrency sister, off middle and In March of this 12 months, Metaverse performed a digital style present at Fashion Week that introduced collectively greater than 30 luxurious manufacturers. The platform occasion introduced collectively manufacturers comparable to Dolce & Gabanna, Tommy Hilfiger, Forever 21 and Paco Rabanne, in addition to Fashion Street, which was offered to Metaverse Group for the equal of US$2.5 million final November. an actual property firm specializing in digital land.

Brazilian Giovanna Graziosi Casimiro, the producer and answerable for the present, spoke Forbes Brazil about the potentialities behind the undertaking and round the idea, in addition to the intersection between the metaverse and Web3. Decentraland has even strengthened relationships with manufacturers in Brazil, comparable to Outback, which sponsored Brazilian designer Rita Wu’s marriage ceremony at Decentraland, and Hoosi, a platform specializing in housing. “There is a chance for manufacturers to increase their id past the confines of a bodily area. Also, for the first time, shoppers can co-create issues with manufacturers, making the artistic course of actually interactive,” says Gigi about the potentialities of the metaverse.

Read extra: Dolce & Gabanna, Tommy Hilfiger and Paco Rabanne on parade in the Metaverse

From the college to the metaverse

“I began my journey in the area of artwork and know-how in 2009 at UFSM with theoretical and sensible analysis in the area of multimedia installations and XR. During this era I developed tasks with digital design, style stamping, AR and set up. Gradually, I delved into the manufacturing and administration of tasks on this area, and after finishing my Master’s in Art and Technology, I taught as a Bachelor’s Professor in Digital Design at the Universidad Senac Santo Amaro in São Paulo. I then began a PhD in open supply and open heritage at FAUUSPP and began concurrently producing a number of VR and AR tasks round the world. Since 2016, I’ve developed as an XR producer and gained expertise consulting on tasks associated to varied fields, together with bodily computing, IoT, city installations, and digital and augmented world. This world intrigued me as a result of I’ve all the time appreciated the playful, the entire, the mystical and the difficult, and I feel there’s numerous potential to reshape actuality. I’ve all the time been occupied with the concept of ​​hybrid reconstruction of the world round us, and maybe science fiction movies in my childhood additionally contribute to this.


Metaverse Fashion Week brings collectively the greatest style manufacturers in Decentraland in March

After all, what’s Decentraland?

“Decentraland is a digital world on a decentralized blockchain and is managed by customers. Therefore, it’s a platform that enables the creation of three-dimensional worlds on the internet and real-time entry, but additionally for the desktop, which capabilities as an area for creating communities, socializing, speaking and enjoying. Above all, we imagine that Decentraland is a social experiment that represents the way forward for social media.”

Metaverse Fashion Week

“I’ve all the time liked style and high fashion and at numerous occasions labored on tasks associated to know-how and style. But once I began working at Decentraland, I believed rather a lot about how I could possibly be extra concerned in the style market, and at last the undertaking was handed to me by my artistic director. It was the present of life that mixed my many professions. As far as the expertise goes, it has been production-intensive. We had a complete of three months between introducing the manufacturers, doing briefings, and launching the districts and collections. It was a race in opposition to time, however the occasion with greater than 70 manufacturers was successful and introduced collectively 108,000 customers on the platform in 4 days and 60,000 customers in a sure space of ​​the style districts. We have constructed two massive districts, one for luxurious manufacturers, the different for streetwear and digital style, and a futuristic catwalk for style reveals.”

Relationships with manufacturers

“There is a chance for manufacturers to increase their id past the confines of a bodily area. Also, for the first time, shoppers will be capable of co-create issues with manufacturers, making the artistic course of actually interactive and offering a larger alternative for fulfillment. I see a chance in Web3 for designers to broaden their narratives, discover new aesthetics, gamify their merchandise, and invite shoppers to have interaction in first-person interactions in a world designed for them. It’s a chance for manufacturers to create a way of belonging and produce a singular expertise again to their captive viewers. Our relationship with the manufacturers was attention-grabbing as a result of it was a mixture of model data about the metaverse and manufacturing. All of this was completed by 3D creators from the person neighborhood, additional strengthening the artistic financial system.”

Read extra: Decentraland and UNXD host a style present in the metaverse

Avatars and Identity Extensions

“The concept of ​​increasing one’s id by means of an avatar is one other necessary think about shaping who we’re and our values ​​in the future Internet. We’re all the time open to serving to manufacturers get on the platform, and that is Decentraland’s mission: to be a hub between the maker neighborhood, together with manufacturers. Therefore, there are two methods for manufacturers to enter the area: join with current creators on the platform, construct their expertise independently, or contact the Decentraland partnership group and we’ll assist introduce the model to creators in the ecosystem and discover the proper area. their activation”.



Decentraland is a real-life scene much like The Sims the place gamers can work together, create, promote and purchase objects utilizing the cryptocurrency Mana.

Web3 and Blockchain

“These two ideas are associated as a result of they’re the results of a protracted means of technological and social improvement. Called the Metaverse, that is the results of advances that started in the Eighties and is now as accessible to everybody as XR applied sciences. It is price noting that the concept of ​​decentralized autonomous organizations is strengthened by blockchain and vice versa, as a result of good contracts validate and defend neighborhood selections, which aren’t damaged after a vote. These options are validated and guarded whereas sustaining their unique values. Another perspective is that Web3 will juxtapose real-time blockchain-built digital areas, permitting these universes to attach past a selected recreation, to one another (collaboration), and to the actual financial system. In the metaverse, the artistic financial system and blockchain change into a continuum of the bodily world, and I see NFTs as entry keys that comprise their very own worth related to expertise. In addition, NFTs could have extra performance as triggers for occasions, prizes, VIP entry, occasion identification key.


The platform additionally permits model actions and different company occasions

The metaverse in perspective

“To me, the metaverse is a continuum of our bodily world, a part of the narrative that we assemble our actuality. It is the half that enables us to create an additional layer of actuality, the place something is feasible and we will be no matter we wish. I additionally imagine that the metaverse will quickly depart our screens on a mission to vary the actuality we see and unleash the creativity of the neighborhood round us. I need to see communities develop and maker economies thrive; I’d like to see NFTs on my lounge partitions and my digital garments dwelling alongside my bodily garments. I imagine that the metaverse is a instrument to distribute equality and wealth amongst many individuals and create a worldwide tradition. The metaverse, then, is a hybrid area of social, political, and financial collective building that enables the Internet to be created by individuals for individuals.”

Leave a Comment