Estee Lauder is participating in Decentraland Metaverse Fashion Week as the exclusive beauty partner

Estée Lauder shall be the exclusive beauty model participating in Decentraland’s Metaverse Fashion Week, the first large-scale digital trend week in a chained metaverse.

This press launch incorporates multimedia. See the full press launch right here: https://www.businesswire.com/information/house/20220323005940/en/

ESTÉE LAUDER DECENTRALLAND’S METAVERSE FASHION WEEK (Photo: Business Wire)

To create a one-of-a-kind digital beauty expertise, Estee Lauder partnered with Alex Box, a distinguished artist in the metaverse house, to create a non-original token (NFT) impressed by the model’s #1 serum, Advanced Night Repair.

Users can enter Advanced Night Repair’s cute Little Brown Bottle, unlock a digital token or Proof of Attendance Protocol (POAP), and order an NFT handheld gadget that offers their avatars a shiny, glowing aura. Inspired by Advanced Night Repair.

24March 28, restricted to 10,000 NFT wearables courtesy of Advanced Night Repair might be ordered by Metaverse Fashion Week attendees. Users are required to have just one MetaMask or different crypto pockets that accepts Ethereum and Ethereum Tokens (ERC20 Tokens). The handheld gadget shall be obtainable as lengthy as the consumer needs.

“We are thrilled to be the exclusive beauty model participating in Metaverse Fashion Week. This marks a milestone for Estee Lauder in phrases of the best way to attain and have interaction new and present prospects in the metaverse,” mentioned Stephane de La Faveri, Global Brand President at Estee. President of the Lauder & AERIN beauty and Estée Lauder group of corporations. “The creativity, innovation and braveness of our pioneering founder have at all times impressed us to push the boundaries. When the authentic Night Repair was launched, it utterly modified the skincare class and continues to revolutionize the trade right now. It was the good mixture to create our cosmetics. Immersing customers in the world of Advanced Night Repair and A metaverse expertise round this unbelievable product that brings Estee Lauder to a brand new era in an modern manner.

“The Metaverse opens up new methods to expertise the beauty story,” mentioned Alex Box. “For this Estée Lauder exclusive moveable gadget, I’m recapturing the essence of Advanced Night Repair, immersing you in a Radiant Aura, a glowing constellation of radiance and magic.

This activation marks two technological milestones for Estée Lauder and The Estée Lauder Companies: their first use of Proof of Presence Protocol (POAP) tokens and their first moveable NFTs.

“At ELC, we’re utilizing expertise to reinvent and redefine how customers round the world discover and categorical their private beauty, not solely in the bodily world, however now in the digital world,” mentioned Michael W. Smith, chief data officer of The. Estee Lauder Companies. “By incorporating this modern blockchain, the Estée Lauder model will make its mark on the Metaverse and drive client engagement and loyalty in modern methods. The Advanced Night Repair digital label and NFT handheld gadget shall be current exterior of Metaverse Fashion Week and mark the milestone. The intersection of expertise and beauty.”

The authentic language textual content of this announcement is the formally approved model. Translations are supplied for comfort solely and will discuss with the authentic language textual content, which is the solely legally binding model of the textual content.

Contact:

Public relations:

Tara Connaughton – tconnaug@estee.com

Stephanie Katz – skatz@estee.com

Source: BUSINESS WIRE

.

Leave a Comment